Vivi Fitriani

Builder at the intersection of product innovation, systems, UX and AI.

I set the vision, architect the ecosystem, craft the UX, and lead the teams that ship it. Today, at Meta, I design AI and UX that earn a person's trust. I'm good at helping teams be more ambitious together: imagining novel solutions, shipping higher-quality products, and having fun through it all.

I've built and led high-performing design teams at Meta, Wunderman Thompson, Ogilvy, and R/GA, carrying products from idea to measured impact. My earlier work spanned consumer brands and connected experiences, from Uber and Mercedes-Benz to Astro and YouTube, before I moved into enterprise AI at Meta, where I've led design for Enterprise Search, AI Meeting Notes, the Agentic Calendar, and One Procurement.

American and Indonesian, SG and US work-authorized. Based between Boston and Singapore. Outside of work, I am a mother of two.

Experience
Meta
Staff Product Designer, AI Productivity · Singapore
2023 — Present
Meta
Product Design Manager, Spend & Payments · New York
2021 — 2023
Wunderman Thompson
Director, Product Design · New York
2019 — 2021
Ogilvy
Head of UX/UI, Greater China · Hong Kong
2016 — 2019
R/GA
Senior Product Designer · Singapore
2014 — 2016
Education
California State University, Long Beach
MFA, Visual Communication
University of California, Riverside
BS Business Administration & BA Studio Art
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